Why You Need a Pro Ecommerce Website

Ecommerce websites are not your usual drag-n-drop websites. They are interactive and geared towards better user engagement than regular websites. It can tempting to pay for web hosting and create a DIY eCommerce plartform using free web development tools. 

However, all online shopping sites in Kenya are ultimately competing with the likes of Jumia and Kilimall. You cannot beat established businesses with a drag-n-drop eCommerce plartform. You need professional help to ensure that your website stands out against the competition.

Pro website designers ensure that your online store looks authentic and trustworthy. Moreover, a professional will ensure the website SEO is on point to drive organic traffic. Your primary focus should be giving customers a memorable shopping experience so that they come back.

Many Kenyan business owners depend on platforms like Jumia to be their main source for promoting their products online. Meanwhile you share your profits with Jumia and you don’t have any way to contact customers with promotional content.

Those who don't use Jumia or Kilimall spend a lot of time processing sales while an eCommerce website can do all that faster. 

Benefits of an eCommerce Website

The biggest benefit of having an eCommerce website is driving traffic to your products. Additionally, you can automate various processes in the sales chain like payment processing, email collection, and even email marketing. 

1.      Get Exactly What You Want

You can show a Professional Service Consultant the website features that you would like to have on your online store. Therefore, check out your competitor’s sites and take note of the features that you like the most. Show your internet design agency exactly what you want, including the images, colors, and descriptions.

In as much as there are many web hosting services that offer website building tools, you won’t create a mind blowing online store if you don’t have the right skills. You need professionals with pro tools to help take your digital sales to another level.

2.      SEO Content

Organic traffic is the best kind of traffic because the user has the intent to buy your product or services. You need to have content that is Search Engine Optimized to ensure your ecommerce site appears in all the relevant searches. You can significantly increase your sales without spending money on ads.

3.      Retain 100% Profits

Being a vendor on platforms like Jumia and Kilimall means you need to part with a portion of your profits. Moreover, the sites have the discretion to choose which products to place on their front page. Therefore, it may take a while to make significant sales and after that you take home fewer profits. If traffic to your product comes from affiliates, you take another hit to your profit margin.

Having a website that supports an ecommerce retail store allows you to sell it and keep 100% profit. Also, you can promote the website using PPC to drive traffic to your products. Online retail stores boost sales significantly.  

4.      Flexibility

You ecommerce platform will allow you to run discounts and sales as you see fit. Since most customers have to register with your site, you are in a position to send emails notifying them of discounts or new products.

Additionally, all your marketing efforts on social media platforms lead people to buy online from your platform. Most visitors from social media will take time to see other products you may have, increasing your chances of making multiple sales at once.

Being a vendor on ecommerce platforms reduces your ability to reach customers directly. They won’t be aware of your brands or other products you have. Some platforms limit pictures, but you can have as many product images on your site as you want.

5.      Payment Processing and Reporting

Process automation is your friend when it comes to daily business processes. Kenya online stores need M-Pesa integration and credit card payment options. You cannot afford to have an online platform that cannot process M-Pesa payments.

Additionally, a professionally done platform can generate receipts to a customer and send it via mail for record purposes. Receipts provide evidence of a sale and give a client proof that you have received their payments.

At the end of the day, you should be able to generate reports for the online sales and your income. That way you know when you are doing well and when to initiate a marketing campaign to increase sales.

Which Is the Best Agency in Kenya?

Skyhost Kenya

My local recommendation would be SkyHost Kenya. When you check out how comprehensive their ecommerce web design services are, you will understand why the company can help you set up a fantastic online platform.

To get the best results from the company, reach out to them first. There is a chatbox on their website that you can use to request a call back or set up a meeting. A meeting will let you analyze the company to determine whether they can deliver what you want.

Fiverr 

My second recommendation will be finding a freelancer on Fiverr. Outsourcing web design services from the online site will prove to be affordable than local internet design agencies. You can get a pro to customize your website for $5-$200 (about Kes 500-Kes 20,000). For the best results, find a freelancer who charger $50-$200. 

You will have to open a Fiverr accounts, which will take less than 5 minutes, to make an order. Also, you need to have funds in Paypal or Pioneer to pay for the services. Overall, you have high odds of finding affordable ecommerce design services on Fiverr. 

Tips: Contact the seller before making an order. You can discuss the details of your project beforehand. You can vet the freelancer to see  whether they know what they are doing. 

Bottom Line

Competitions for customers online is high and you need to ensure that your website has all the tools to convert leads into sales. You can't beat your competition with inadequate sales and marketing tools. Outsourcing a pro freelancer can save you time and money. It can also get you the results you desire.